Here’s a product list for a digital marketing site with service titles, descriptions, and average pricing based on common industry standards:
Website Services
- 3-Page Website Design & Development
- Description: Custom-designed, responsive website with three core pages (Home, About, Contact). Perfect for small businesses or startups looking for an online presence. Includes mobile optimization and basic SEO setup.
- Price: $1,500 – $2,500
- Website Hosting (Annual)
- Description: Secure and reliable website hosting, including SSL certificates, daily backups, and 24/7 support. Ensure fast loading times and protection from cyber threats.
- Price: $150 – $300 per year
- Website Maintenance (Monthly)
- Description: Ongoing website maintenance to ensure your site stays up-to-date with security patches, plugin updates, and regular backups.
- Price: $75 – $150 per month
Social Media Marketing Services
- Social Media Setup & Integration
- Description: Creation and integration of up to three social media profiles (Facebook, Instagram, LinkedIn) into your website. Includes profile optimization for branding consistency.
- Price: $400 – $700
- Social Media Content Strategy
- Description: A comprehensive strategy tailored to your business, including a content calendar, audience targeting, and recommended posting times to maximize engagement.
- Price: $500 – $1,000
- Monthly Social Media Management
- Description: Full-service social media management including content creation, posting, monitoring, and engagement across up to three platforms. Ideal for businesses wanting a hands-off approach.
- Price: $750 – $1,500 per month
Content Creation & Copywriting Services
- Blog Post Copywriting (Per Post)
- Description: Professionally written blog posts (500–800 words) tailored to your target audience. Includes research, SEO optimization, and royalty-free images.
- Price: $150 – $300 per post
- White Paper Research & Writing
- Description: In-depth white paper (1,500–2,500 words) that positions your brand as an authority in your industry. Includes research, editing, and graphic design integration.
- Price: $1,200 – $2,000
- Email Marketing Copywriting
- Description: Engaging, conversion-focused email series (up to 5 emails) that builds customer relationships and drives sales. Includes subject lines, body copy, and CTA optimization.
- Price: $400 – $800 per series
SEO & SEM Services
- Search Engine Optimization (SEO) Package
- Description: Comprehensive on-page and off-page SEO, including keyword research, metadata optimization, and backlink building to boost organic search rankings.
- Price: $1,000 – $2,500
- Search Engine Marketing (SEM) Campaign Setup
- Description: Creation of targeted pay-per-click (PPC) advertising campaigns, including Google Ads setup, keyword research, and ad copy creation to drive traffic and conversions.
- Price: $500 – $1,500 (initial setup)
- Ongoing SEM Management (Monthly)
- Description: Monthly management and optimization of SEM campaigns to improve ad performance, lower costs, and increase ROI.
- Price: $500 – $1,000 per month
Additional Services
- Content Marketing Strategy
- Description: Tailored content marketing strategy designed to boost brand awareness and customer engagement through blogs, videos, social media, and email campaigns.
- Price: $1,000 – $2,000
- Website Analytics & Reporting
- Description: Monthly analytics reports with insights on traffic, user behavior, and conversions. Includes recommendations for improving website performance.
- Price: $250 – $500 per month
- Branding & Graphic Design
- Description: Professional logo and brand identity design to align your business’s online presence with its mission and values.
- Price: $500 – $1,500
This product list includes core digital marketing services with average price ranges based on market research and typical industry rates. Prices can be adjusted based on the target audience, region, and the complexity of the service provided.
Several of the services in the list could be structured as monthly subscriptions or part of a membership package for ongoing billing. These are the best candidates for recurring revenue models:
Monthly Subscription Services
- Website Hosting (Annual or Monthly)
- Description: Hosting services can easily be billed monthly instead of annually, offering flexibility to clients who prefer smaller, regular payments.
- Potential Monthly Price: $15 – $30 per month
- Website Maintenance
- Description: Ongoing site updates, security patches, and backups are essential services that can be bundled into a monthly subscription.
- Price: $75 – $150 per month
- Monthly Social Media Management
- Description: Social media management naturally lends itself to monthly billing since it’s an ongoing service that requires continuous attention, content creation, and engagement.
- Price: $750 – $1,500 per month
- Ongoing SEM Management
- Description: Search engine marketing requires regular optimization to maximize ad performance and adjust strategies based on data, making this an ideal service for monthly billing.
- Price: $500 – $1,000 per month
- SEO Maintenance and Optimization
- Description: SEO is an ongoing effort that involves regular updates to keyword strategies, on-page content, and backlinks, making it perfect for a monthly subscription.
- Price: $500 – $2,000 per month (depending on scope)
- Content Marketing Strategy Execution
- Description: Once the content marketing strategy is in place, ongoing execution such as blog posts, videos, social media content, and more can be provided as a monthly service.
- Price: $1,000 – $2,000 per month (based on the volume of content)
- Website Analytics & Reporting
- Description: Offering regular reporting and analytics is crucial for tracking the success of digital strategies, and providing ongoing insights and recommendations justifies a monthly fee.
- Price: $250 – $500 per month
Membership or Ongoing Billing Ideas
You could create bundled membership tiers that include a mix of these monthly services. For example:
- Basic Membership ($500/month): Website Maintenance, Website Hosting, Monthly Analytics & Reporting
- Pro Membership ($1,500/month): Social Media Management, Website Hosting, SEO Maintenance, Monthly Analytics & Reporting
- Elite Membership ($3,000/month): Social Media Management, SEO & SEM Management, Website Hosting, Monthly Content Marketing Execution, Website Maintenance, Monthly Analytics & Reporting
By offering membership tiers, clients can subscribe to a combination of services based on their business needs. This not only ensures steady recurring revenue but also provides value through a comprehensive, ongoing support system.
